Michigan-based retailer Meijer, announced that Circa Toys of Franklin was the winner of the Meijer Next Great Toymaker contest.
Wagon of Blocks by Circa Toys was named the winning toy for the 1-3 years age group and Stack & Stick Cozy Cabin by Peters’ Group in Goshen, Ind. for the 4-8 years age group. The toys will be available exclusively on Meijer.com this holiday season.
The contest, the first of its kind hosted by Meijer, was open to small toy companies and entrepreneurs in the United States with 50 employees or less.
The winning Wagon of Blocks is an all-wood heirloom quality toy wagon with 40 building blocks and pieces that inspire creative stacking and building on a pull-along cart. The classic design was inspired by a toy Circa Toys’ founder, Gary Murphy, received as a birthday gift in 1942. Wagon of Blocks will retail for $69.99.
Meijer is based in Grand Rapids, MI and operates 199 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky.